Julie wanted a night that felt like a hang, not a launch. We built it — a Y2K-themed brand activation at Bar Valentina, NYC. Fuchsia neon, gummy bear mirrors, the Situationship Spritz. The kind of night people screenshot. Covered by Highsnobiety.
Art directed the full event identity — from spatial design and collateral to the graphic language that ran across every touchpoint of the night.
Published — Highsnobiety
Brand — Julie
Venue — Bar Valentina, NYC
Role — Art direction & production